I just downloaded Radiohead's new album, In Rainbows, for 3.45 euros. That's about 5 bucks for 10 new songs from one of my favorite bands. And the kicker — it's all legit. Radiohead embarked on an experimental marketing strategy with their new record - let the fans download the album online, and choose their price. The tagline that is being associated with it is "How much is the music worth to you?" It's a pretty brilliant strategy for a band with as large a cult following as Radiohead.

I read one fellow's comment that he bought the album for 100 euros. I'm not quite as generous, but I think that 5 bucks isn't that bad, considering (I believe) that the band will see every penny of it. I wonder what the typical percentage is that artists get from Atlantic and the like via traditional $15 record sales.

Supposedly Oasis and Jamiroquai (also favorites of mine) will be following suit.

Click here to download In Rainbows from Radiohead's official site.